Our Story
Our Story
We are both still at university studying business, but we have always been the kind of people who wanted to build something real. We took a year out to work full time in sales and spent every spare conversation talking about what we would start one day. The moment came when I bought my first Rolex. I went looking for a replacement strap and what I found was genuinely disappointing. Everything on the market was either poor quality, overpriced, or both. So instead of settling, we decided to build exactly what we could not find.
What we Built
We put serious time into getting this right. Hours of going back and forth on materials, hardware, stitching and fit until every detail met the standard we had in our heads. The goal was simple. A strap that feels like it came straight from the manufacturer, at a price that does not make you think twice. We did not want to cut corners. We wanted to cut out everything that was driving the price up without adding anything to the product.
We got tired of settling for poor quality watch straps, so we decided to build our own.
James & Charlie
Highest quality materials
We spent months testing materials before we made a single sale. Every strap we sell has been held to a standard we set ourselves, because we knew from the start that putting anything average on a watch you love was never going to be good enough.
Built for real wear
These straps are not made to sit in a display case. They are made to be worn every day, through every situation, and still look the part years down the line. We engineered longevity into every piece because we wear these ourselves and we would not accept anything less.
Premium but fairly priced
The watch industry has a habit of charging a premium for the name on the box rather than what is actually inside it. We do not do that. What you pay for with Struxon is the material, the craft and the fit. Nothing more, nothing else.
Struxon. London.